I am head of marketing for Oddset (a sports betting brand) and we have started marketing our products on facebook. when you think social media, you can not get around Facebook. Every other Dane has a profile and therefore it is quite natural place to start.
We've created a campaign on facebook to find a new Oddset girl. The new Oddset girl will be a big part of all our future communications. Phase 1 of the campaign was a recruitment phase. where interested girls could join the battle to become the new Oddset girl. It's been a huge success, 667 girls signed up. Similar campaigns have had between 150-200 entries.
Phase 2 would be where our users vote on who should win, the girl with most votes wins and becomes the new Oddset girl. This part we also expect much off.
The question is just when this campaign is over. What should we do to still keep the Oddset Facebook page engaging and exciting. I've thought of a lot of action points and have reached the following we could do:
Create special contests for the Oddset Facebook users
Involve them in product development
We have many free games running at Oddset, move some of them to our Facebook page.
Get experts to give tips on the Facebook page
It was a bit of my thoughts, do you agree?
Please leave a comment about improvements we could make on facebook side.
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