The anatomy of a Facebook fan

MoonToast have created a wonderful infographic aptly titled “The Anatomy Of A Facebook Fan” which clearly and concisely lay outs exactly how the entire journey of engagement begins and its ultimate outcome.

Apple has also dissapointed Hitler

The 5 minute guide to getting a job in social media!!!

Lancome gives your photos a makeover on Facebook

Lancome has launched a Facebook app that enables fans to sample a new line of eye makeup with their Facebook photos.

The app contains a series of how-to videos, commercials and a virtual makeover tool, the latter of which is particularly special.

I’ve seen similar tools before, but Lancome’s is exceptional because it actually works. Users can select one of their photos and use the app to apply different eye shadow colors and liners to the shape of their eyes. They can also adjust the intensity, rendering a more natural-looking makeover.

I only wish the tool would automatically allow us to switch out our existing profile photos with the newly made-over image — something that would be not only convenient for the user, but would help the campaign spread among a user’s friend network as well.

The app is part of a larger, multi-phased campaign surrounding the launch of the 10 eye makeup palettes, which includes a 10-day sweepstakes and a contest with virtual styling platform Polyvore to design clothing sets that compliment the 10 palettes.

The campaign, which is in fact one of the most well-integrated web promotions I’ve seen from a beauty brand to date, was further bolstered by ad buys on Facebook and mobile, as well as a partnership with Elle’s blogger network, Style Coalition, in which 20 bloggers posted their own video interpretations of one of the color palettes.

Oddset on facebook

I am head of marketing for Oddset (a sports betting brand) and we have started marketing our products on facebook. when you think social media, you can not get around Facebook. Every other Dane has a profile and therefore it is quite natural place to start.

We've created a campaign on facebook to find a new Oddset girl. The new Oddset girl will be a big part of all our future communications. Phase 1 of the campaign was a recruitment phase. where interested girls could join the battle to become the new Oddset girl. It's been a huge success, 667 girls signed up. Similar campaigns have had between 150-200 entries.

Phase 2 would be where our users vote on who should win, the girl with most votes wins and becomes the new Oddset girl. This part we also expect much off.

The question is just when this campaign is over. What should we do to still keep the Oddset Facebook page engaging and exciting. I've thought of a lot of action points and have reached the following we could do:

Create special contests for the Oddset Facebook users

Involve them in product development

We have many free games running at Oddset, move some of them to our Facebook page.

Get experts to give tips on the Facebook page

It was a bit of my thoughts, do you agree?

Please leave a comment about improvements we could make on facebook side.

Tjek out the page here!!!

Great engagement by Desperados

I came across this campaign for the beer Desperados. I like that it is driven by the viewers involvement. If you do not participate you dont get to see the development in the film.

Tjek it out, I think they have hit the mark in relation to the audience. Click here!

THE NEW DORK - Entrepreneur State of Mind

I saw this o my friend Christians' blog: www.marketear.blogspot.com

Very funny!